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  • 08 Jun, 2016
    To make money on Facebook you need this Facebook ad strategy
    Author: Shanza Dawood

    Are you interested to know how to target your specified audience or ideal buyers at the optimal time by advertising your brand in a way that grabs their attention? If you are familiar with the perks of Facebook Ad Words, then you would not miss all those techniques that could get you more leads, closing sales and traffic.

    Yes, Facebook Ad words strategy would get your traffic back to your website and would certainly generate leads more than Google Ad Words could do. Knowing the power of Facebook and using it in a right way is a weapon to bloom your business.

    It surely does not require money and some particular skill. All it requires is dedication, a strict schedule, and consistency to follow it. If you are willing to give your time and efforts to your social media platforms, then you are going to make a lot out of it.

    The game is about knowing your target audience as not everyone is your target audience.

    Hyperlink to checklist

    You would have to specify your audience on a demographic basis. So stop thinking for the reasons why you should work on your Facebook Ads, rather start working on your Ads. It’s valuable.

    Hope is not a strategy

    Hope is not a strategy

    If you are hoping well to get good, then it’s good that you wished for it at least, but without planning a sound strategy, you are not going to achieve your goals. You would have to think practically and look for all possible reasons that could help you in reaching your goals.

    Posting to Facebook

    Posting to Facebook

    Posting to your Facebook account is healthy for your business but posting alone will not be enough. You would have to do something serious for it. Develop a strategy that could be fruitful. Try different experiments to grow your fan ship.

    Facebook is a platform that helps small businesses grows faster than any other platform. The biggest plus is it helps you in targeting right people by joining relevant communities.

    If you are serious about planning your Facebook ad words strategy, then you must set goals for it. When you plan your strategy, it becomes easier for you to achieve them step by step.

    Success lies in targeting right

    Success lies in targeting right

    There is no point in posting and sharing your posts without specifying your niche. Not everybody is interested in knowing your business. Why would a student take the interest in purchasing your product? You will stay focused by staying relevant. You will get fruitful results only by targeting the right audience. People are working on Facebook ads and are growing by getting more traffic. They have known the secret of targeting right. This platform gives you the opportunity of targeting smarter by using demographic options.

    Demographic options

    Demographic options

    Now well, when you understand the concept of targeting right, you are good to know the specifications for your demographic audience

    1. Age group
    2. Gender
    3. Qualification
    4. Education
    5. Relationship status
    6. Working department
    7. Job
    8. Office
    9. Siblings
    10. Parents
    11. Field or industry
    12. Politics or International Affairs
    13. Memorable events
    14. Common interest
    15. Other specific options

    Knowing your customer can improve your marketing strategy

    Knowing your customer can improve your marketing strategy

    Well said that,

    “Knowing your customer becomes easy when you become one.”

    This tip works best for all those people who want to improve their online marketing strategies hyperlink. When you try to become your customer, you get to understand him well. You become aware of his interest, needs, welfares and all those elements that could endanger him.

    Their interest

    Their interest

    This way, try to know your customer’s interest and Facebook ads manager will help you in creating targeted audience. It will look for the common interest they share and the pages they like. If a page has a hundred likes, then you will get a chance to hit those hundred people just by presenting an attractive discount offer or some interesting information that could be useful for them. See, how simple it is!

    Influential graph searches at Facebook

    By this we mean; all your ideal customers would be having one or two shares in common. You could search them by selecting the right words. For example, a personal interest of those people who like my website or my business writes the name of your business, products or services. Keep on filtering your search for getting the most specified group of people.

    You can also search as

    1. Favorite interest of individuals who like my page
    2. Favorite interest of people who like my business
    3. Favorite interest of individuals who like my products/services
    4. Groups in common
    5. Favorite interest of individuals who like your competitor's services, products or page
    6. People who are also having the same business

    This list would never end. You could go as deep as you can. You should know the purpose of your search is to look for your audience. You can post the relevant ads then. Your ads should be relevant to your business, their interest, and concern. You will get your leads and sales when you will do

    Searching your niche and serving them with their desired ads

    Searching your niche and serving them with their desired ads

    Note; one thing that is the core reality of this quest is to, remember; not everybody is interested to see your products/services as it is useless for them or maybe a time waste. Secondly, you don’t want to spend huge money on ads for the audience that is least interested in seeing it.

    If this point is clear enough for you, then we can move to the next one

    Behaviors

    Behaviors

    Working on behaviors is a very technical thing. If you become successful in understanding the behaviors concept, then you would never dare to complain against the tracking of Facebook. Facebook keeps a track on you. This way, it fetches the information about you, your likings and disliking. It is helpful in a way that it supplies the correct behavioral audience to the searchers. As a result, all businesses get beneficial through it. This is a fact that is known by rare people. It works on the principal of “near market” and “in market”. Along with various types of shopper behaviors, automotive is one of them. It helps in focusing on customers and buyers in a way that all those who are “in market” are the shoppers and the ones “near market” are the buyers. A marketer can only understand the value of Facebook’s tracking behavior.

    Create your custom audience from your existing database

    Create your custom audience from your existing database

    For creating your custom audience, you would have to collect at least 100 different people who are relevant to your business and upload it to Facebook. These people should have a Facebook account.

    Collect all of their E-mail addresses and write them on one side. Facebook will look for those who would be relevant to your niche.

    Look alike audience

    Look alike audience

    Have you ever noticed that Facebook shows you the things of your interests? It shows you all those ads and products that once you searched for. Facebook can smell and relate the same things. It 's not hard for Facebook to categorize the relevant audience and to show them things of their interest. Facebook ads strategy helps in getting your page more clients and customers.

    Note; buying Facebook fans is not going to assist you in any way. It would be nothing but a waste of time.

    Size of your audience

    Size of your audience

    Size is something you should never take lenient. Overlooking the size of your audience could result in disappointment. A good range for the scale of the target audience is about 800 to 800,000. Not all people you are trying to focus would be targeted. Your ads will be shown to those people who would have the same interest and have the tendency to like your page. It is familiar with the behavioral therapy and would specify the ones who will react to it and would do an action. Always keep a margin for ones who may not be available or active.

    Fb icon

    Fb icon

    Audience drove through your website

    Facebook synchronizes all your contacts from your phone directory to your g-mail accounts. It is not hard for it to look for the people who just visited your site and went on Facebook. It creates an audience for all those who visited your website. You can track those people by installing a tracking pixel. Your ads will be shown to them with the help of these tracking pixels. You can search for the person who visited your website.

    Set your goals

    Set your goals

    1. Set your goals
    2. Plan a strategy
    3. Implement your strategy
    4. See the results

    These goals may seem very technical to you but originally they are not.

    Goal # 1

    Stay active and create engaging posts on your website blog’s page and your Facebook page

    • Targeting strategy; fans or anybody who is not your fan but exists in your area
    • Type of ad: post engagement on Facebook page

    Procedure

    Let us make it interesting and real for your audience. Write a blog on a real story about your business. For instance, you write a story about your business that how your wife or daughter joined it and helped you in getting success, fame, and name. How does this idea sound to you?

    Goal# 2

    Generate leads for your website

    Goal# 3

    Attract your customers by giving a special discount offer

    Goal # 1

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